Recognized as a best-in-class methodology, concept engineering is most often practiced in manufacturing and service environments. This customer-centered process clarifies the "fuzzy front end" of the product development process, which precedes detailed design and implementation. Complete with supplemental materials such as checklists and tips, this detailed manual gives you the tools you need to make informed decisions regarding your product development process.

Concept Engineering will show you step-by-step how to:

- Collect information on your customers' needs and wants.

- Discover your customers' unstated, latent requirements.

- Translate your findings into product/service requirements and metrics.

- Generate new product/service concepts.

- Select the most appropriate solution.