Dr. W. Edwards Deming made the wry observation that "Survival is not a requirement." Certainly most organizations have survival as an obvious and most likely unstated goal. The key to survival is the ability to innovate and adapt to a changing environment. Creative thinking is the generator of innovation and tools for analysis, experimentation and production are needed to bring the spark of creativity to the marketplace.
Innovate America: Thriving in a World of Challenge and Change National Innovation Initiative Interim Report 7.23.04