The Value of Investments. The Skinny on Lean
Tuesday, April 24th lunch 12:00 to 1:00

Overview
They say that leaner is better; but sometimes in an effort to “get lean” companies put critical capabilities at risk which can lead to long term value loss and real liability.  Join Jeanne DiFrancesco for a unique and exciting exploration of how to consider the value of investments in the organization’s capabilities using the paradigm-shifting ProOrbis® Framework.  Share in an examination of the role that both tangible and intangible assets play in the creation of organizational capabilities, the issues with using traditional financial accounting to examine investments in intangible assets, and how to use this insight as your secret weapon to ensure your lean leads to dramatically improved ROI and not dramatically increased risk.

Presenter
Ms. Jeanne DiFrancesco is the Principal of ProOrbis, LLC, a consulting firm specializing in the development and application of advanced management concepts.  She holds an MBA from University of Pennsylvania: Wharton School of Business and an interdisciplinary undergraduate degree from the College of William and Mary. 

She has over 20 years of executive and strategic level experience with firms ranging from start-ups to multi-billion dollar global concerns.  She is the author of the general theory of Human Capital Asset Management (HCAM®) – a breakthrough strategic framework and  economic technique for repositioning businesses, using in-depth knowledge of both tangible and intangible assets.

As the Principal of ProOrbis, she leads the development of comprehensive strategies for global firms and has developed a cross-company comparative profile (HCPro®) of  returns on investments in organizational assets with a focus on human capital.  She authored a course for the Institute of Management Accounting (IMA) on “Valuation and Accounting for Intangible Assets”, and continues as a guest lecturer at the Wharton School.

Recent Articles: “Managing Human Capital as a Real Business Asset,” IHRIM Journal, March 2002.  “Workforce Renewal: A CEO’s Strategic Imperative,” Montgomery Research, The Utilities Project Volume 5, May 2005.  “Human Productivity: The New American Frontier,” National Productivity Review, Summer 2000.

Featured Articles: Osterland, A. “Decoding Intangibles,” CFO Magazine, April 2001.  Barney, M. “Macro, Meso, Micro: Human Capital,” The Society for Industrial and Organizational Psychology, September 2001.

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