Two Stories on Becoming an Ambidextrous Organization: Succeeding Simultaneously in current markets with incremental improvements and through radical innovation.
Wednesday, April 25th 10:am to 11am
During this session, representatives of DD Williamson & Company, and Whip Mix Corporation will share the learning, challenges and successes they have found on their way to becoming Ambidextrous Organizations. The idea of an Ambidextrous Organization is based on research and presentations by Charles O’Reilly (Stanford University) and Michael Tushman (Harvard University), authors of the book Winning Through Innovation: A Practical Guide to leading Organizational Change and Renewal. An Ambidextrous Organization can succeed simultaneously at both incremental improvement and radical innovation.
Faced with revolutionary changes in markets, regulations, competition and technology, managers often do more of what they do best. Successful organizations are built on a strong, shared vision, alignment and core competencies focused on delivering on their customer value proposition. However, these key sources of success can produce barriers for breakthrough innovation that creates new markets and creates or builds on new technologies. The fundamental challenge to organizations today is: how can you succeed with both new initiatives and existing products and services? These companies will share how they have restructured and addressed cultural and resource issues to simultaneously grow their current markets while at the same time creating new products, new markets and new ways of doing business.
Presenters:
Ted Nixon, President of D.D. Williamson & Company
Elaine Gravatte, President of North America and Chief People Officer for D.D.Williamson & Company
Stuart Steinbock, Vice President of Marketing for Whip Mix Corporation
Contact Customer Relations to inquire about your questions or comments at 800.643.4316 or email us at service@goalqpc.com.
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you may cross-track and attend TRIZCon 2007.


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